Branding for Office Space
Nova Lines is a fast-growing, premier flatbed trucking company. Upon relocating their headquarters to a larger building in Bridgeview, Illinois, Nova Lines aimed to infuse their brand into the new space. Already equipped with a logo and color palette, Cornerstone Architects called in the Machine to strengthen and expand the Nova Lines brand for interior design purposes. We provided project management, consulted on strategy, and offered creative services, including design and photography.
Following a discovery phase and initial ideations, the client selected separate themes for the office and warehouse sections of the building.
The office design would be clean, modern, and professional, with an outward message to visitors. Using bold typography, we lined a wall with Value Pillars to emphasize the structural importance of the company’s core values.
Through our theme, “Delivering the Nation’s Infrastructure,” we placed Nova Lines within the full story of how our nation is built, from raw materials to manufacturing to transportation to construction. Combining stock photography with Nova Lines’ own photos, we presented compelling stories of lumber and steel.
Individual elements of the office branding project include:
Visit the Nova Lines Case Study to learn about other projects for Nova Lines.